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This site has the following in the web page, "The Worlds First Patented High-Tech Shower Appliance." Our analyzers noticed that the web site also stated " Digital Flow Optimizer uses state of the art sensors that seamlessly and automatically alter the flow of water, providing a luxurious shower experience with true efficiency." The Website also stated " Digital Flow Optimizer saves up to 60 on water, energy and waste utilities. Typical annual savings for a family of four in the U. Digital Flow Optimizer user are you? Click below to learn how the Epiphany! Low flow shower heads are weak ." The website's header had Water Conservation as the most important keyword. It was followed by Conserve water, Save Money, and Epiphany which isn't as highly ranked as Water Conservation. The next words the site uses is Shower. sustainability was also included and will not be understood by search engines.